
Creation
September 2024
4 min
The white of the maison
White is not a color. It is a silence. The ground on which everything reads.
White is not a color. It is a silence.
The ground on which everything reads — leather, gold, silk.
We searched a long time for the right white. Not chemical white, not cold white.
The maison white is slightly cream, slightly warm. It welcomes light without absorbing it.
White is never neutral. It is the first choice.
Stéphane Loubière
Stéphane Loubière · Paris